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Project Synopsis
For MÓGŪ Modern Chinese, we designed a distinctive brand identity centered around a stylized mushroom logo, symbolizing freshness and authenticity. The branding process included recording the owner writing the Chinese characters, ensuring our After Effects animations captured the essence of each stroke.
Our creative touch extended to motion graphics for digital menus and impactful designs for the UBS Stadium and billboards, blending tradition with modernity to elevate MÓGŪ’s presence and connect with its audience.
Client: MOGU Modern Chinese Kitchen
Year: 2023
MÓGŪ Modern Chinese: A Fusion of Tradition and Innovation in Branding
Billboard design
UBS Stadium West Billboard
Billboard design
UBS Stadium South Billboard
Branding details
UBS Stadium Motion Graphics Assets
Plaza Display (hover mouse to play)
Jumbotron Display
Lower strip
Jumbotron Display
Main Screen
Free Standing Display
Jumbotron Display
Side strip
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