My Role & Contributions
In this project, I developed the brand guidelines version 1.0, which defined logo usage, typography, color palette, and overall visual tone. I designed key brand assets including the primary and secondary logos, iconography, supporting visual elements, and layout templates. The color palette was carefully crafted to balance warmth and purity—evoking a sense of service, generosity, and divine inspiration. To support both readability and emotional tone, I selected typefaces and designed typographic treatments for digital and print applications. I also created usage rules and mockups to show how the brand would appear in real-world contexts such as signage, packaging, and social media, ensuring both consistency and scalability.
Tools & Process
To achieve this, I used Adobe Illustrator and Photoshop for the logo and visual elements, guided by a brand strategy phase that aligned every design decision with the message of spiritual nourishment and community service. I iterated visual mockups to test contrast, legibility, and adaptability across formats, refining the designs for clarity and impact.
Outcome & Impact
The outcome was a polished brand identity package with guidelines that enabled future designers and marketers to apply the brand consistently. Along with templates and mockups showing the brand in action, the guidelines reinforced how the identity would hold up across print, packaging, signage, and digital platforms. This gave Manna from Heaven a foundation for building trust, recognition, and a cohesive visual presence moving forward.
What Makes This Piece Strong
What makes this project particularly strong is that it demonstrates more than design—it shows my ability to build systems for scale and consistency. The guidelines reflect sensitivity to brand tone and values, translating faith, purity, and service into visual elements. They also highlight practical application, ensuring that the work is not only visually compelling but also usable, adaptable, and future-proof—qualities that are highly valuable to household-name brands.
The logo design journey moved through three distinct stages, beginning with a minimalist single-color mark that established clarity and recognition. It then evolved into a graphical gold texture design, adding richness and visual weight to reflect value and divine inspiration. Finally, it reached its refined form as an outline gold texture logo, balancing elegance with spiritual symbolism and completing the brand’s visual identity.
Case Study
Manna From Heaven
“Manna from Heaven” is a comprehensive branding project designed to give a distinct and coherent identity to a brand rooted in faith, nourishment, and authenticity. The goal was to create a visual presence that feels uplifting, trustworthy, and spiritually grounded, while being modern and appealing to a wide audience.
Case Study
Manna From Heaven
“Manna from Heaven” is a comprehensive branding project designed to give a distinct and coherent identity to a brand rooted in faith, nourishment, and authenticity. The goal was to create a visual presence that feels uplifting, trustworthy, and spiritually grounded, while being modern and appealing to a wide audience.
The logo design journey moved through three distinct stages, beginning with a minimalist single-color mark that established clarity and recognition. It then evolved into a graphical gold texture design, adding richness and visual weight to reflect value and divine inspiration. Finally, it reached its refined form as an outline gold texture logo, balancing elegance with spiritual symbolism and completing the brand’s visual identity.
The logo design journey moved through three distinct stages, beginning with a minimalist single-color mark that established clarity and recognition. It then evolved into a graphical gold texture design, adding richness and visual weight to reflect value and divine inspiration. Finally, it reached its refined form as an outline gold texture logo, balancing elegance with spiritual symbolism and completing the brand’s visual identity.
My Role & Contributions
In this project, I developed the brand guidelines version 1.0, which defined logo usage, typography, color palette, and overall visual tone. I designed key brand assets including the primary and secondary logos, iconography, supporting visual elements, and layout templates. The color palette was carefully crafted to balance warmth and purity—evoking a sense of service, generosity, and divine inspiration. To support both readability and emotional tone, I selected typefaces and designed typographic treatments for digital and print applications. I also created usage rules and mockups to show how the brand would appear in real-world contexts such as signage, packaging, and social media, ensuring both consistency and scalability.
Tools & Process
To achieve this, I used Adobe Illustrator and Photoshop for the logo and visual elements, guided by a brand strategy phase that aligned every design decision with the message of spiritual nourishment and community service. I iterated visual mockups to test contrast, legibility, and adaptability across formats, refining the designs for clarity and impact.
Outcome & Impact
The outcome was a polished brand identity package with guidelines that enabled future designers and marketers to apply the brand consistently. Along with templates and mockups showing the brand in action, the guidelines reinforced how the identity would hold up across print, packaging, signage, and digital platforms. This gave Manna from Heaven a foundation for building trust, recognition, and a cohesive visual presence moving forward.
What Makes This Piece Strong
What makes this project particularly strong is that it demonstrates more than design—it shows my ability to build systems for scale and consistency. The guidelines reflect sensitivity to brand tone and values, translating faith, purity, and service into visual elements. They also highlight practical application, ensuring that the work is not only visually compelling but also usable, adaptable, and future-proof—qualities that are highly valuable to household-name brands.
